4 min - Nov 03, 2022

SaaSCan Teams up with L-SPARK and RevOps Squared to Bring Real-Time SaaS Metric Benchmarking to Canada’s SAAS NORTH Conference

For the first time, Canadian SaaS companies attending SAAS NORTH can take advantage of personalized, interactive SaaS metric benchmarking, thanks to a unique collaboration between SaaSCan, L-SPARK, and RevOps2

OTTAWA, Nov 3, 2022 – SaaSCan, an organization dedicated to empowering customer-centric and metrics-savvy Canadian SaaS companies, L-SPARK, the company behind Canada’s leading SaaS accelerator, and RevOps2, the SaaS industry’s largest on-line benchmarking repository, partner to offer SAAS NORTH attendees complimentary, real-time SaaS metric benchmarking, backed by the latest research and a data set of over 850 companies.

Reserve my spot for live benchmarking at SAAS NORTH

As SaaSCan Founder Lauren Thibodeau explains, “Early-stage SaaS founders and their teams often struggle to know which SaaS metrics matter most at each stage of growth. New SaaSCan research reveals clear guidance from dozens of investors and lenders in Canadian SaaS. Their advice will guide the interactive benchmarking sessions, supported by the RevOps2 interactive benchmarking index.”

RevOps2 Founder Ray Rike adds,“Our goal is to build a benchmarking index that is accessible interactively for SaaS companies to see how their performance metrics measure up to companies with similar revenue, annual contract value, go-to-market motions and financing sources. Public SaaS company benchmarks often do not provide quartile-based comparisons measured against like company cohorts. Private SaaS companies need a no-cost way to see how their metrics compare to external benchmarks enabling better metrics-informed, benchmark-validated decisions.”

L-SPARK Managing Director Patrick White brings it home saying, “Without an informed perspective on how they compare to peers like them on the SaaS metrics that matter most at their size and stage, Canadian SaaS companies risk over or under-investing in certain areas as they grow their business, and being inadequately prepared to maximize external investment. L-SPARK is dedicated to preparing SaaS founders to grow revenues, raise capital, and compete on a global scale. As a result, we’re pleased to bring this innovative collaboration to the L-SPARK booth at SAAS NORTH.”

Confirmed SaaS metric benchmark participants at SAAS NORTH will receive a complimentary one-on-one consultation with SaaSCan Founder, Lauren Thibodeau, at the L-SPARK booth, powered by the RevOps Squared benchmarking index.

Sessions include:

  • Real-time mentoring and benchmarking on the SaaS metrics that matter most for your stage, as revealed by SaaSCan research
  • The ability to see how you compare to peers with similar revenue, annual contract value, go-to-market motions, and more
  • Interpretation of the results, with recommendations when possible
  • A summary of the output

Canadian SaaS companies can reserve their complimentary SaaS metric benchmarking appointment, to take place onsite at SAAS NORTH, here:

Reserve my spot today

Appointments are limited and filled on a first-come, first-served basis.

About SaaSCan

Backed by Canadian-centric research, SaaSCan empowers Canadian SaaS companies to be metrics-savvy and customer-centric in order to accelerate their growth and success on the world stage.

SaaSCan research is available at no charge to all SaaS companies, and metrics mentoring and benchmarking is available at no charge to Canadian SaaS startups. SaaSCan for Startups is monetized through sponsors, research grants, and incubators/accelerators. It is guided by an Advisory Board of SaaS founders, CEOs, investors, accelerators, and incubators from across the country.

LinkedIn: www.linkedin.com/company/saascan/
Web: www.saascan.ca
Twitter: @SaaSCanResearch
Benchmark Index via SaaSCan: www.saascan.ca/benchmarks


L-SPARK is the destination for Canada’s startup and tech ecosystem to learn, share, plan, execute, measure, adjust, scale and succeed.

Their startup and corporate acceleration programs give companies exclusive access to leading edge technology and help build the foundation and metrics to raise capital, grow revenues, and reach global markets and partners. To date, their alumni network of 100+ startups has raised funding totalling over $130M.

LinkedIn: www.linkedin.com/company/l-spark/
Twitter: @LSPARKGlobal
Web: www.l-spark.com/

About RevOps2

RevOps Squared enables B2B SaaS executives and investors to make metrics-informed, benchmark-validated decisions.  This is accomplished by capturing, calculating and publishing industry benchmarks segmented by company attributes including company size, annual contract value, customer segment(s), Go-to-Market motion, distribution model, product category and financing sources.

Companies that utilize the RevOps Squared benchmarks enhance executive team alignment and decision-making that leads to more efficient revenue growth and increased company value.

LinkedIn: www.linkedin.com/company/revopssquared/
Twitter: @RevOps2
Web:  www.revopssquared.com



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