B2B SaaS Metric Benchmarks 2025

Hi there,

I’m pleased to share SaaSCan’s 2025 B2B SaaS Metric Benchmarks report with you.

SaaSCan B2B SaaS Metric Benchmarks 2025

It reflects FY-24 data from global survey respondents collected in the spring of 2025.

I’m delighted that Canadian SaaS company representation is up this year, accounting for 11% of global respondents. US SaaS companies make up 55%, EMEA 24%, and Other 11%.

SaaSCan is a partner in this research, led by Ray Rike and team at Benchmarkit, in order to ensure strong Canadian representation in B2B SaaS benchmark data, and a curated selection of metrics most relevant to early-stage companies.

The 2025 SaaSCan report includes 9 key metrics, including 2 new ones this year: Expansion ARR as % of New ARR, and Rule of 40. Note: All monetary values are in USD.

I hope you find the report valuable, and share it widely with your SaaS network.

Cheers,